We are two lifelong friends with a deep love for fishing, the outdoors, and the craftsmanship that comes with it. From a young age, we dreamed of building a life centered around the water, chasing fish, and creating something meaningful with our own hands. What began as a simple passion has grown into a commitment to designing and crafting high-quality fishing lures that not only perform well but also reflect the joy and excitement of the sport itself.  Our goal is more than just making lures-- it's about sharing the experience of fishing, building lasting memories and connecting with others who appreciate the outdoors as much as we do. Every lure we create is built with care, precision, and the knowledge we've gained from years on the water. We take pride in delivering products that fishermen can trust, knowing they were made by people who understand and live the lifestyle.